Moisturizes the skin, smooths, and relieves itching. As one of the most critical soluble substances of the stratum corneum, urea is of increasing importance in dermatological therapy and cosmetics.
Humectant
Humectants are one of the primary building blocks of hair and skin care cosmetic formulations. Humectants are materials that are hygroscopic and are capable of retaining moisture over a wide relative humidity range.
In cosmetics they play an important role in hydrating the skin and hair, making them feel softer, enhancing suppleness, flexibility, and stretchability. They help to alleviate the drying conditions which threaten the appearance and well-being of the skin and hair caused by the environment.
Simply put, humectants have the ability to bind water to their molecules and want to do this to achieve a stable free energy state. Consequently, they are always very soluble in water.
Wheat (Triticum Vulgare) germ oil is a heavy, amber oil with a characteristic odor. Triticum Vulgare germ oil is a rich source of vitamins A, E, D and in protein.
Xylitol is a C5 sugar alcohol, a low-calorie sugar substitute (40% fewer calories than an equivalent amount of table sugar [sucrose]) that looks and tastes like sugar. Strikingly, Xylitol does not cause significant changes in blood glucose or insulin.
This dual-action natural glucoside dramatically improves the epidermal water content by increasing the dermal water reservoirs and improving hyaluronic acid production in the skin.
Zinc has a critical role in the metabolism of one of the most important proteins in the epidermis called Filaggrin (filament aggregating protein). Metabolites of Filaggrin are NMFs (natural moisturizing factors) attracting water molecules and improving skin hydration.