Humectant

Humectants are one of the primary building blocks of hair and skin care cosmetic formulations. Humectants are materials that are hygroscopic and are capable of retaining moisture over a wide relative humidity range.

In cosmetics they play an important role in hydrating the skin and hair, making them feel softer, enhancing suppleness, flexibility, and stretchability. They help to alleviate the drying conditions which threaten the appearance and well-being of the skin and hair caused by the environment.

Simply put, humectants have the ability to bind water to their molecules and want to do this to achieve a stable free energy state. Consequently, they are always very soluble in water.

A rich source of polysaccharides, Snow Mushroom binds moisture to skin’s surface for a smoother, softer feel, while combating free radicals, diminishing age spots and naturally brightening the skin.
Sodium Hyaluronate is the sodium salt form of Hyaluronic Acid (HA). It has been used in cosmetics and skincare products for moisturization and wound healing.
It is widely used in skin and hair care preparations thanks to numerous beneficial actions, including humectant, buffering, antiseptic, energizing, thickener, emollient, and preservative.

Sodium PCA is contained abundantly in the skin and plays the role of a "natural moisturizing factor" (NMF) ingredient. It is extremely hygroscopic and imparts a pleasant moist feeling to skin and hair.

Sodium Polyaspartate is a homogeneous polymer derived from naturally occurring Aspartic acid. Aspartic acid is a well-known amino acid and a component of many vegetable proteins.

Sodium Polystyrene Sulfonate is a highly versatile polymer that performs various functions in both leave-on and rinse-off hair care applications. This polymer is used in styling aids and deep cleansing shampoos.

The sea is the source of all life. Soluble Collagen has been developed utilizing a variety of marine species that are rich in essential minerals and have excellent moisturizing and film-forming properties. It is also made from cattle hides using a weak acid/neutral salt extraction process.

It is a multifunctional ingredient derived from natural raw materials for skin care applications valued for its moisturizing, softening, and conditioning effects on the skin.

Starch Hydroxypropyltrimonium Chloride is a naturally derived cationic polysaccharide produced from food-grade potato starch that has not been genetically modified and is free of environmentally toxic residues.

This crystalline disaccharide is obtained from sugar cane, sugar beet, and sorghum and forms the greater part of maple sugar.
Combining some of the beneficial actions of both ancestors, TEA-Lactate attracts water molecules thanks to the abundance of hydroxy groups, improving the skin's moisture retention ability, elasticity, and volume.

Trifluoromethyl C1-4 Alkyl Dimethicone is a clear liquid a fluoro silicone fluid containing trifluoroalkyl groups in its molecular structure.

Triticum Vulgare Gluten is a natural non-hydrolyzed wheat protein from the grain's endosperm with remarkable hydrophobic properties. It exhibits preferential binding characteristics to damaged hair areas.

Moisturizes the skin, smooths, and relieves itching. As one of the most critical soluble substances of the stratum corneum, urea is of increasing importance in dermatological therapy and cosmetics.

Wheat (Triticum Vulgare) germ oil is a heavy, amber oil with a characteristic odor. Triticum Vulgare germ oil is a rich source of vitamins A, E, D and in protein.

This dual-action natural glucoside dramatically improves the epidermal water content by increasing the dermal water reservoirs and improving hyaluronic acid production in the skin.
Zinc has a critical role in the metabolism of one of the most important proteins in the epidermis called Filaggrin (filament aggregating protein). Metabolites of Filaggrin are NMFs (natural moisturizing factors) attracting water molecules and improving skin hydration.