X50® Pure White

X50® Pure White is an inovative peptide-based complex that brightens the skin in an intelligent way. It has three parts, an active peptide, a polymer capsule, and a "key" peptide or ligand attached outside of the capsule that binds to specific receptors on melanocytes like a key/lock ensuring direct delivery. This patented delivery system is called "Cosmetic Drone™ for whitening".

The key peptide (Palmitoyl Sh-Tripeptide-5 Norisoleucyl Sh-Nonapeptide-1) is a ligand peptide specific to the MC1R receptor important for melanin production. It prevents the signal sent by skin cells to stimulate melanin production using an α-MSH (α-Melanocyte-stimulating hormone) that can bind to MC1R on the cell wall of melanocytes. This cell-type specificity of the capsule with a selective ligand peptide boosts the effectivity of the complex even in minimal concentrations - like a drone pointing at a target. 

After the drone capsule captures the cell's target,  the “smart envelope”  shell breaks and releases the active peptide stored inside. In this case, Palmitoyl Sh-Octapeptide-24 Amide suppresses the activity of tyrosinase-related genes involved in melanin production. So, the complex leaves a dual effect by blocking the melanin-stimulating signal and lessening the key enzymes involved in melanin synthesis. Thus, it is very safe and effective in small concentrations.

X50® Pure White acts only in the hyperpigmented and discolored areas (on overexpressed melanocytes) that allow to even out the skin tone, diminishing dark spots, and providing a radiant glow. This intelligent ingredient recognizes and targets the melanocytes with high accuracy providing maximum outcomes with maximum effectiveness, excluding the "halo effect", and exposing an even, youthful, and balanced skin tone.

Powder Form
Inci Name: Lactic Acid/Glycolic Acid Copolymer, Palmitoyl sh-Octapeptide-24 Amide; Polyvinyl Alcohol, Palmitoyl Sh-Tripeptide-5 Norisoleucyl Sh-Nonapeptide-1

Liquid Suspension Form
Inci Name: Water (Aqua), Xanthan Gum, Lactic Acid/Glycolic Acid Copolymer, Palmitoyl sh-Octapeptide-24 Amide; Polyvinyl Alcohol, Palmitoyl Sh-Tripeptide-5 Norisoleucyl Sh-Nonapeptide-1
Additives: Phenoxyethanol, Caprylyl Glycol, Glycerin, Glyceryl Caprylate, Phenylpropanol.

Active ingredients (or INCI)

Functions
Skin whitening agent

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